Focus on Key Concepts, Followed by Iterations of Design Proposals
* Team up with your elbow buddy again, two participates per Criteria Category (Object, Interest, Emotional, etc.)
* One pair
* Generate concept sketches and/or mappings of your ideas
* Explore the appearance, structure, and context of your package design
* The goal is to produce innovative package design proposals - each novel (new) and offers a viable solution (functional)