Tools - Design Concepts

Focus on Key Concepts, Followed by Iterations of Design Proposals

*  Team up with your elbow buddy again, two participates per Criteria Category (Object, Interest, Emotional, etc.)
*  One pair 
*  Generate concept sketches and/or mappings of your ideas
*  Explore the appearance, structure, and context of your package design
*  The goal is to produce innovative package design proposals - each novel (new) and offers a viable solution (functional)